Givenchy — Immersive Atrium Pop-Up

Media-led retail pavilion with transparent LED, edge-lit fixtures, and modular merchandising

Overview
A luminous, 360° pop-up that transforms a mall atrium into a Givenchy gallery. The centerpiece is a transparent LED cube and a vertical LED fin broadcasting the campaign hero, framed by mirror-polished fixtures, edge-lit acrylic shelving, and clean architectural lines.
Delivery model: engineered for client-side installation. We provided design development, engineering, fabrication, pre-assembly, and comprehensive install documentation.

Purpose
Drive instant visibility from multiple floors, guide guests from see it → want it → try it, and convert footfall into product engagement.

Materials & Techniques

Structure & Fixtures: Powder-coated aluminum frames; #8 mirror-polished stainless bases and trims; modular raised floor with integrated perimeter lighting.
Surfaces & Shelving: Clear/frosted acrylic panels with diffusion films; tempered glass shelves; back-lit lightbox headers with GIVENCHY branding.
Media Feature: High-transparency LED mesh cube + vertical LED fin, calibrated for uniform brightness and minimal moiré while preserving sightlines to product.
Engineering Details: Concealed cable routing; quick-lock hardware; case-labeled packing; wiring maps and step-by-step installation manuals for rapid, repeatable builds across venues.

Impact - Immersive Market Strategy

Instant Landmark: Media surfaces create a kinetic beacon visible across levels, pulling guests into the space.
Media → Merch Flow: Campaign visuals wash the environment in the collection’s signature green, handing off to touchpoints and try-on zones—boosting dwell time and conversion.
Shareability by Design: Clean reflections, large-scale iconography, and 360° photo angles encourage UGC and organic reach.
Scalable Roll-Out: Modular design and swappable media enable efficient re-use for future capsules, improving ROI without compromising finish.

Deployment
Delivered as pre-assembled modules with labeled crates, sequence plans, and commissioning checklists—optimized for client/GC installation. Remote video support and optional on-site supervision are available depending on location and schedule.

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Givenchy — Immersive Atrium Pop-Up

Media-led retail pavilion with transparent LED, edge-lit fixtures, and modular merchandising

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