Intel — Lenovo Legion Gaming Zone (Australia, 2025)

Modular LED showcases & display tables with media header

Overview
We turned a standard retail aisle into a branded gaming destination: a run of LED-halo display tables flanked by lockable showcases, all unified by a continuous, double-sided media header for campaigns and partner takeovers.
Delivery model: engineered for client-side installation. We provided design development, engineering, fabrication, full pre-assembly, and comprehensive install documentation.

Purpose
Drive the see → want → try/buy journey for AI PC and gaming laptops: high-impact media draws traffic, illuminated fixtures frame hero devices, and cable-free touch zones encourage trials that convert.

Materials & Techniques

Structure & Fixtures: sheet-steel construction with powder-coated finish; modular bays; aluminum extrusions as LED base channels.
Surfaces & Shelving: acrylic tabletops (edge-lit); wood panel fascias/infill; lockable cabinetry where required.
Media Feature: continuous, double-sided header with quick-swap graphics/lightboxes and VESA-ready mounts for screens.
Engineering Details: concealed wiring raceways; quick-connect power/data; forced-air cooling where required; quick-lock hardware; labeled crates, wiring maps, and step-by-step manuals.

Impact (Immersive Market Strategy)

Instant Landmark: linear LED halo + elevated media header creates a visible beacon across the store.
Media → Merch Flow: header storytelling hands off directly to cable-free demo bays for hands-on play.
Shareability by Design: reflective gloss tops and clean sightlines produce photo-ready angles and brand moments.
Scalable Roll-Out: modular bays and swap-able skins enable fast refreshes and partner co-branding with strong ROI.

Deployment
Delivered as pre-assembled modules with labeled crates, sequence plans, commissioning checklists, and remote support—optimized for client/GC installation, with optional on-site supervision.

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Intel — Lenovo Legion Gaming Zone (Australia, 2025)

Modular LED showcases & display tables with media header

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