Givenchy — K11 MUSEA Pop-Up 2023, Hong Kong

Back-lit monogram architecture with brass accents and gallery-grade merchandising

Overview
A radiant, 360° pop-up positioned beneath K11 MUSEA’s dramatic atrium. The space is organized around illuminated 4G-pattern “light walls” that frame handbags and RTW on floating brass shelves. Mirrored stainless vitrines, frosted acrylic panels, and clean perimeter lines complete a gallery-like environment that feels unmistakably Givenchy.
Delivery model: engineered for client-side installation. We provided design development, engineering, fabrication, pre-assembly, and comprehensive install documentation.

Purpose
Create a high-impact brand beacon, guide guests from see it → want it → try it, and convert atrium footfall into hands-on product engagement.

Materials & Techniques

Structure & Frames: Lightweight aluminum tube frames with quick-lock hardware; base plinths with polished metal trims for a crisp island edge.
Signature Light Walls: Laser-cut aluminum 4G pattern, opal acrylic diffusion, and 24V LED back-lighting for uniform glow and legibility; integrated GIVENCHY letterforms.
Shelving & Fixtures: PVD-finished brass shelves and hangrails; mirrored/brush stainless counters and vitrines; tempered glass tops; concealed cable routing.
Perimeter Elements: Edge-lit acrylic wall panels with embossed 4G motif; integrated LED tracks for product highlights; dimmable drivers for calibrated warmth.
Engineering Details: Case-labeled packing, wiring maps, and tool-free connections enabling rapid, repeatable builds across venues.

Impact - Immersive Market Strategy

Instant Landmark: Luminous monogram surfaces read clearly across the atrium, drawing traffic from every approach.
Media-to-Merch Flow: Even, flattering light carries guests to key touchpoints—boosting dwell time and try-on.
Shareability by Design: Large-scale iconography, reflective finishes, and open sightlines create effortless UGC.
Reusable Platform: Modular wall blocks and swappable shelves enable efficient re-merchandising and redeployment, enhancing ROI.

Deployment
Delivered as pre-assembled modules with labeled crates, sequence plans, and commissioning checklists—optimized for client/GC installation. Remote video support and optional on-site supervision are available depending on location and schedule.

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Givenchy — K11 MUSEA Pop-Up 2023, Hong Kong

Back-lit monogram architecture with brass accents and gallery-grade merchandising

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